In July of 2011, Impulse created their first ever large-scale event. SOAKED: A Pool Party with a Purpose, seamlessly combined the ever-popular summer pool parties with Impulse’s message of safer-sex practices and personal responsibility. Held at a private Hollywood Hills estate, this party drew a crowd of over 400 and included an open bar sponsored by Kanon Vodka. SOAKED 2011 set the tone for Impulse’s mission of engaging the community with messages of awareness and protection in fun, fabulous atmospheres. They proved you can be shirtless, look amazing and be socially conscious all at the same time!